Powertex is always adjusting to our clients' needs

Connecting with our clients to learn more about their needs.

It’s no secret that the last year has brought significant changes to the promotional products industry. Many in our industry have found that it is no longer enough to simply offer competitively priced products. In order to compete, a company now HAS to offer a complete service platform to survive. They have come to understand that each client is unique, and so should be their solutions.

This is something that we’ve long understood at Powertex Group, and it is part of the reason why we have been able to remain strong despite the current economic crisis. In fact, we feel that we have gained valuable insights and been able to take advantage of the last year to position ourselves for significant continued success throughout 2010.

We asked a cross-section of our customers for help

That however, is not enough to ensure long term growth. We have to continue to drive innovation not only this year, but next year and beyond.  It is in that spirit that we recently reached out to a cross-section of our clientele to ask them their opinions on what they currently are pleased with, where we offer value, and where we can potentially raise our service level to meet our client’s needs. I would like to point out, before we go any further, that while it is impossible to conduct interviews with each an every single client on our list, we are leaving this informal customer survey open to all. If you have feedback that you feel strongly about, or you have service and platform suggestions, please call us or email our customer service desk (information at the end of this article) to give us you thoughts. We want your feedback, and would love to discuss your ideas. The whole point of this process is to be able to better provide a more comprehensive service platform for our clients.

The following interview questions were asked of our clients. We have provided summaries of the responses provided, as well as a synopsis of what it means for us.

In your opinion, what services/products that we provide offer the most value to your organization?

We were very honored to have, throughout the course of our survey process, to hear our clients mention nearly every single department at least once. From accounting to production we had someone show appreciation for just about all aspects of our business. There were, however, several things that rose above the rest: distribution and fulfillment, e-commerce, understanding of our client’s corporate environment, and our creative team.

It was good to know that many of our clients see us in very much the same light that we see ourselves. We view these things as our real separators within our industry, and in the end, there were few surprises here.

What competitor’s services/products provide better value than what is offered by Powertex? Why are they better for your organization?

There were lots of suggestions for more e-commerce and customization options

There were a lot of different suggestions, but what it boils down to is the following areas were mentioned the most: More on-demand production (pointing to direct-print competitors), Several E-Commerce features that are offered in the marketplace that we should look at (especially at the entry level), better call center (dealer relations) integrations, more creative product ideas at better prices, more name brand options, and more international marketing/distribution options.

The good thing about this list: 5 out of 6 of them have some solutions being developed, tested, or are ready to launch this year. You can bet we’ll be revisiting each of these near-term, and we are already discussing the remaining item on the list. More to come on our solutions as we get closer to wrapping them up and rolling them out.

Are there ways in which we can further save you valuable time in terms of our business relationship?

Some suggestions were for more timely, comprehensive reporting.

We didn’t get a lot of feedback on this question. What we did get broke down for the most part, in the following two suggestions:  better and more timely sales/information reporting (i.e. sales data-item breakdowns etc.), and a greater selection of sure ship items (i.e. items available within 48 hours to 10 days of order).

We are always looking to get better and more timely information to our clients, and we are currently researching create a client dashboard of sorts, where clients of all types can log in to take the pulse of their programs in real-time. As far as the sure-ship items, we just released our new ’10 catalog this week, and we will be revisiting that soon, due to its popularity.

If you could change one thing about our business relationship, what would that be?

Our clients asked us to look at better ways to turn inventories and provide even lower pricing

The most common responses to this question were; to look at working out more programs to better turn certain inventoried items, and provide even lower prices.

With regards to the inventory issues and lower prices; those are projects that are ALWAYS in progress. They both require our organization to walk the fine line between flexibility and competitiveness. We are looking into revisiting our sourcing, warehousing, and distribution methods in order to try to develop new solutions for each of these. These are at the core of what we do, and we need to be constantly pushing the envelope one these.

Do you have any ideas on how we can increase the value we provide to your organization through additional products and/or services?

Our clients asked for new international distribution options.

What our clients’ said: Better international shipping/distribution options, improvements in reporting and transparency in billing and shipping, developing a combined platform where we can combine our clients’ vendors with our own offerings (i.e. sell parts, accessories, and branded merchandise from a completely managed platforms), more options for product customization and individual item customization.

What we say: We are on it. Many of these items have already been discussed internally, and several of them are already in progress.  We are not surprised at these entries, because they have come up across many different client types. Most of these were touched on in the feedback above as well, and we see each of these four projects as being key to improving our service levels to our clients.

All in all, there weren’t too many surprises that came up within this survey process. There did result, in our conversations, a lot useful suggestions on HOW BEST to accomplish these needs for our clients. For that, we would like to extend a sincere thank you to all who participated. Your feedback is essential in helping us get better, and remaining competitive in our market. We will be providing updates on where we are with our service offerings throughout the year. There is a lot in store already, and we are looking forward to an exciting 2010.

For those who have other feedback or suggestions for any of the content in this survey, we would be glad to take our feedback as well. We need to know how what we can do to not only provide value, but what we can do to become invaluable. To submit your feedback, please call us at: (800) 588-7111 (and talk to your sales rep), or email us at: customerservice@powertexgroup.com.

Powertex Group
Director of Creative Services
Eau Claire, WI

JOB DESCRIPTION:
High growth, fast-paced company looking for a dynamic leader for their creative services staff. Candidate will be responsible for a staff of three, as well as coordinate project management for all clients.

Candidate must possess outstanding graphic design skills. Practical experience and knowledge of Adobe Illustrator and Adobe Photoshop are essential. A thorough understanding of the Macintosh operating system with the capability to diagnose and correct minor issues is a must. Familiarity with screen printing, embroidery and merchandising are considered a huge plus.

Experience with print and electronic marketing is also a plus; as is any level of html coding experience.

Other requirements include: Experience with Adobe Indesign and/or Quark Express, image scanning capabilities, attention to detail, ability to prioritize, good organizational skills and ability to provide design instruction and constructive feedback. Candidate must also possess mature communication skills with an emphasis on customer support and team leadership. The ability to work with multiple personnel from all levels of the enterprise in a deadline driven environment is crucial. Must be able to contribute to the overall growth of the organization and play a key in role in planning and implementing the strategic direction of the organization.

Position is full-time. Benefits available after 90 days of employment.

Please respond with cover letter, resume, and three design examples (pdf) by March 15th. Email all to Gray Powers. Email: grayp@powertexgroup.com

Powertex Group
Graphic Designer
Eau Claire, WI

JOB DESCRIPTION:
High growth, fast-paced company looking for an energetic designer to develop and produce illustrations and graphic materials using the most current professional computer programs in conjunction with other traditional methods.

Candidate must possess outstanding graphic design skills. Practical experience and knowledge of Adobe Illustrator and Adobe Photoshop are essential. A thorough understanding of the Macintosh operating system with the capability to diagnose and correct minor issues is a must. Familiarity with screen printing/embroidery is considered a huge plus.

Experience with print and electronic marketing is also a plus; as is any level of html coding experience.

Other requirements include: Experience with Adobe Indesign and/or Quark Express, image scanning capabilities, attention to detail, ability to prioritize, good organizational skills and ability to follow design instruction and constructive feedback. Candidate must also possess mature communication skills with an emphasis on customer support and teamwork. The ability to work with multiple personnel from all levels of the enterprise in a deadline driven environment is crucial. Must be able to work both independently and within a team environment.

Position is full-time. Benefits available after 90 days of employment.

Please respond with cover letter, resume, and three design examples (pdf) by March 15th. Email all to Gray Powers. Email: grayp@powertexgroup.com

Kitted Trade Show Items

Trade shows are an essential component for stimulating sales for many different types of businesses. Being prepared for your trade show visit is of the utmost importance, and can have a significant impact on your organization’s growth. If your organization depends on trade shows, it may be worthwhile to consider developing pre-made trade show kits that can be quickly and easily deployed to your trade show locations. Trade show kits can contain: raffle item/tickets, gifts for different demographics/customers, high-end promotional items for preferred customers or hot prospects, trade show banners, brochures, catalogs, etc… In this article, we will outline some of the benefits of kitting your trade show presentations.

Benefits:

1. Convenient, fast deployment – Trade show kits help you maximize your trade show impact, while minimizing the preparation time. It is especially helpful to find a company like Powertex Group to help you design, source, decorate, package, and distribute the trade show kits directly to your location. This way, all you have to do is arrive at your location, pick up the kit, and set up your booth. You can leave behind a large portion of the pre-trade show logistics and planning difficulties.

2. Consistent, professional message – Many organizations have different locations or related entities that will be participating in regional trade shows in their area. By kitting the essential branding components, you can take an essential step in ensuring your brand’s integrity in trade show presentations. This, in turn increases your brand’s professional reputation within the market.

Trade Show Kit Item Ideas

3. Increased purchasing power – Because you are kitting your yearly trade show presentations at once, your purchasing power will increase through bulk buys. You may find that your giveaway quality may go up, while your overall costs may go down significantly.

4. Decreased administrative costs – By utilizing an outside organization who is equipped to handle the logistics involved in trade show kitting, you can drastically decrease the manpower and internal assets needed to prepare for your yearly circuit. Companies such as Powertex have an extraordinary amount of experience in trade show presentations, and can guide you through the preparations with a minimum of interaction necessary on your part. They can even help with added advice such as how to cost-effectively devise several different levels of trade show kits, and how to develop strategies to make the overall program work best for your organization.

There are many different aspects to planning and properly executing every single trade show appearance. By working with a qualified organization who can design, source, decorate, warehouse and distribute your trade show kits on demand, you can eliminate a large portion of your trade show planning process. If you are interested in learning more about how trade show kits can benefit your organization call Powertex today at (800) 588-7111, or email us at customerservice@powertexgroup.com. Our knowledgeable staff can help you develop a plan to make your upcoming trade shows more profitable and successful.

Social Media and M-commerce are examples of rising technologies

In a promotional marketing world where change is the name of the game, it is important to keep perspective on what is most important; your brand. It seems each month brings a slew of new techniques, new strategies, and new platforms. Of course, most of these end up either being flash-in-the-pan ideas or not relevant to your particular needs. There is always more work to be done in the promotional marketing world, and it is necessary to keep your ear to the ground for developing trends. It is important to keep in mind, however, that the most important part of any marketing endeavor is to grow your client base and convey a sense of value to your customers. That means always paying attention to the basics, no matter what particular technology or technique you are using.

The basics of promotional marketing are as such: brand identity, brand integrity, and brand value. No matter how your are reaching out to your clients, always be sure to use the medium to convey your message, rather than changing your message to suit the medium. Never sacrifice your brand integrity by communicating just for the sake of communicating.

A video on youtube describes who we are

Brand Identity: The first piece of the promotional marketing trifecta, it can be considered the foundation. The question you need to ask when looking at how best to define your brand identity is a deceptively simple one; “Who am I to my customers?” Before  you send one more promotional email, post one more tweet, or give one more tee shirt away, you need to have the answer to this question.

The complicated part of this question is that, we all know who we are, but do we really know who we are from our clients’ perspectives? Take Cadillac for example. From one perspective, they are a producer of luxury vehicles. They handle the sourcing, production, delivery of these vehicles, and maintain complex dealer relationships across the country. Another definition of Cadillac is a creator of, as their latest commercial puts it; “reinvented, re-imagined, re-inspired” vehicles that  “reignite the soul”. Which definition do you think is more relevant to their customer? It is obvious marketing speak, but the important things are there: “reinvented, re-imagined, and re-inspired” speak to not only the new and modern design characteristics, but also references the long Cadillac history and existing brand reputation. Reigniting the soul speaks to the excitement of finding something fresh and new; something invigorating.

The reality is that your customers don’t really need to know about, nor do they really care about 90% of what you do. They are only interested in the parts of your identity that directly affect them. Take care to hone your external identity with this in mind.

Mathews, one of our customers, a company expert at cross-branding and brand integrity

Brand Integrity: This is often one of the most overlooked aspects of consistent branding. With so many different mediums available in the modern marketing world, it can be incredibly difficult to struggle to maintain your brand identity across them all. This can be made much easier however, if you’ve adequately defined the first brand basic, and have a strong, coherent definition of who you are, and who you want to be to your clients.

One of the reasons so many companies have struggled with social media is not because it is so new, but because it offers a platform that is generally outside the realm of total control. Once you place your message out there, you have lost complete control of it contextually. This is something many brands have struggled with, while others have been able to thrive. Why? Because many brands have been able to successfully maintain their brand integrity while encouraging and embracing the communal nature of social media. Those that have not been able to bring their message along with them, however, have struggled in communicating directly with their audience. Not having a strong company definition, combined with not being able to properly communicate value to their customers across platforms, has led some organizations to struggle in modern marketing arenas.

Strong brand integrity is crucial in developing a cohesive branding platform. Again, be sure never to mold your message to your platform, but mold the platform to your message. Use your assets correctly, and you can build a strong, cohesive platform for promotion.

The Carbon Signature Series is an excellent example of communicating brand value

Brand Value: When engaging your audience, always consider the value that you provide. This is not to be interpreted as an excuse to SELL, SELL, SELL to your customers. It is more a reminder that your customers (and potential customers) derive value from your goods and/or services. Why would your customer choose your service over someone else? Are you faster in supplying what your clients need? Do you provide a more comprehensive solution? Be sure, when creating your marketing message, that you always keep your perceived value in mind.

In our industry, for example, our customers don’t particularly care that we deal with national and international logistics in sourcing, shipping, and production every day. Nor do they care that we face rapid production deadlines and complex production deadlines every hour of our day. What they care about, and the value we bring, is that we provide hassle-free cost effective customized promotional programs.

When we communicate with our audience, we focus on the value we bring as a provider of solutions, and someone who can help achieve goals. This allows us to more easily engage our customers, since we are talking about things that they care about and that bring value to them.

At the end of the day, you should come back to these three simple concepts: brand identity, brand integrity, and brand value. No matter what your strategy or platform, these three basic ideas should be at the core of your marketing message. To learn more about branding basics, contact our expert staff at (800) 588-7111. Contact us by email at: customerservice@powertexgroup.com

Alpha Shirts; Wide Product Line, Available Inventory, Great Value

Alpha Shirts; a key Powertex Group promotional product partner

Most people don’t realize it, but they have likely worn or at least seen one garment provided by Alpha Shirt Company at some point in their life. With the largest in-stock shirt selection anywhere, and their suite of high-quality brands, Powertex’s partnership with Alpha gives us a leg-up on the competition. This month, we are going to take a look at what separates Alpha from the competition, and why they are on Powertex Group’s preferred vendor list.

History:

American Apparel is just one of the many brands offered by Alpha

Alpha was founded in 1931 as a wholesaler of mens dress shirts, hosiery, and undergarments in the New England area. The organization, at that time, provided products to accessory and sportswear outlets. It wasn’t until the 70’s that Alpha began to radically evolve as into the organization we know today. It was at that time the imprintable t-shirt industry was really taking shape, and Alpha aggressively hitched their businesses model to this rising trend to much success.

Fast forward through incorporation in the 1990’s and rapid expansion that continues even today, and we have the industry leader you see today.

The Alpha Advantage:

The numbers are impressive: 2.5 million square feet of warehousing space, 35 different product lines, 18 distribution centers nation-wide and expanded 1-day delivery service. It is easy to be impressed with the scale of Alpha’s organization. However, what really separates Alpha from their competition are the unquantifiable aspects of their business.

Alpha Shirts is a provider of high-end brands such as Devon & Jones

Despite their immense size, Alpha has never lost sight of their commitment to customer service and customer satisfaction.  As a promotional partner, Alpha Shirts has consistently delivered on goods and within time lines that many other vendors won’t or can’t. Their organization understands their customer’s needs, and will go out of their way to ensure our clients get the products they need, when they need them, and at a fair price.

Casting a wide net:

Alpha offers over 800 unique products spread across 35 brand names. Their offerings include: t-shirts, fleece wear, sport shirts, wovens, outerwear, hats, bags, and accessories. Alpha’s items are featured under several partner brands including names such as Dickies, Champion, and Adidas Golf. Factor in their own various private labels, Devon & Jones, Hyp, and Authentic Pigment, for an incredibly wide catalog of quality products. From ultra-trendy garments to business wear, you’ll likely find what you are looking for with Alpha.

Delivering when it counts:

One of the major contributors to Alpha’s success is their expertise in strategically positioning their distribution centers across the U.S. for quick fulfillment. Alpha Shirts features 18 distribution centers nation-wide with 8 of them labeled as Express Centers. These Express centers are stocked with only the most popular styles for quick shipment. This leaves Alpha strategically positioned to get their most popular items to almost anywhere nation-wide within a day. Their distribution network ships thousands of shipments to hundreds of locations each day. With over 2.5million square feet of warehousing space, their ample inventories drastically increase the odds that Powertex, in partnership with Alpha, can get your items to you for your next tight deadline.

Alpha has a number of strategically positioned distribution centers around the U.S. for quick turnaround times.

Business and promotions move fast. You need not only committed partners, but strategically positioned partners to get you the products you need. That is why Powertex depends on Alpha Shirts as one of our preferred core vendors. They are one of several keys in providing our customers the highest service levels available. To learn more about our key partners and how we can impact your organization, give us a call at (800) 588-7111, or email us at customerservice@powertexgroup.com.

Position Available: Graphic Artist

Location: Central Facility, Eau Claire, Wisconsin

Job Description:

Powertex Group is Now Hiring a Graphic Artist

Our high growth, fast-paced company is looking for an energetic designer to develop and produce illustrations and graphic materials using the most current professional computer programs in conjunction with other traditional methods.

Candidate must possess outstanding graphic design skills. Practical experience and knowledge of Adobe Illustrator and Adobe Photoshop are essential. A thorough understanding of the Macintosh operating system with the capability to diagnose and correct minor issues is a must. Familiarity with screen printing/embroidery is considered a huge plus.

Experience with email marketing is also a plus; as is any level of html coding experience. This portion can be trained, but would be approximately 25% of the job responsibility.

Other requirements include: Experience with Adobe Indesign and/or Quark Express, image scanning capabilities, attention to detail, ability to prioritize, good organizational skills and ability to follow design instruction and constructive feedback. Candidate must also possess mature communication skills with an emphasis on customer support and teamwork. The ability to work with multiple personnel from all levels of the enterprise in a deadline driven environment is crucial. Must be able to work both independently and within a team environment.

Position would be full-time.  Benefits available after 90 days of employment.

Please respond with cover letter, resume, and three design examples (pdf) by Nov. 18^th. Email all to JoDee Mittlestadt at jodeem@powertexgroup.com.

No phone calls please.

The New Carbon Collection Online Store

Powertex Group has added yet another client to it’s long list of industry-leading partners. Late last week, we helped Carbon Motors launch The Carbon Collection online store. Featured on the store is the first in a series of truly unique “Signature Series” garments. The concept of this series is best explained in the following excerpt from their “The Carbon Chronicles” newsletter:

““Fingerprints” is the first offering in The Carbon Collection limited edition Signature Series of the often demanded t-shirts. It was designed by Stacy Dean Stephens, Co-founder of Carbon Motors Corporation, and was inspired by the tens of thousands of people across the United States who have all touched the E7 in one way or another. Whether it was the officers suggesting design features, the business and community leaders driving towards innovation and change in an extremely inefficient process, or the citizens rallying together for new American jobs in support of law enforcement on the Pure Justice Tour – your fingerprints are all over the E7. Buy online now at www.carbonmotors.com!”

Carbon Motors Signature Series Tee

The store has just launched, and we already have more Signature Series garments in development as we speak. Stay tuned, more Signature Series items are coming soon. We at Powertex Group are very excited to see this program develop, and we welcome Carbon Motors as our newest program partner!

Find the Carbon Motors Home Page here.

Find the Carbon Collection online store here.

The holiday season is almost here. Now is the time to start planning for
your promotional or employee gifts. We have put together a list of great gift ideas for your holiday promotions:

Holiday Ornaments :

A simple, low-cost gift, holiday ornaments are a great way to show your holiday spirit. One of the best things about ornaments, besides the low cost, is the sheer amount of options and customizability available.

Candies and Confections:

Everyone loves candies and confections. People will take these home to their families and friends, and share them around the office. Year after year, candies and confections remain one of the most universally enjoyable holiday gifts around.

Calendars/Schedules:

The holiday season means that the New Year is just around the corner. Sports teams and clubs can take the holiday opportunity to get their schedules out. Almost everyone has a calendar in their office next years, make it yours…

Cheese/Meat Trays :

It’s been said that the quickest way to the heart is through the stomach. We believe that to be true, and that there is no quicker way to get to your employee’s or business partner’s stomachs than through a customized gourmet meat or cheese tray. Your gift will be shared and savored by many with one of these.

Car Safety Kit:

Show you care with one of these. They can come in handy when someone has hard times in cold weather. Featuring a flashlight, first aid kit, foil thermal blanket, and multi-tool, these kits are a great way to symbolize your commitment to the well-being of those you care about.

The Saturn Collection online store responds to recent announcements by slashing its prices by up to 80%.

Saturn Clearance Sale, Huge Savings on Saturn Branded Merchandise

The surprise announcement that GM will be shuttering the Saturn brand has seen wide-spread effects across all industries. Powertex Group of Eau Claire, WI, who is the current sole licensed provider and reseller of Officially Licensed Saturn Product, has reacted to the shocking revelations by slashing prices on the Saturn Collection online store.

According to Gray Powers, Vice President of Powertex Group, “It is really unfortunate that we have to close up shop on this excellent program we have in place for the folks over at Saturn. We really were able to gain some momentum in the program, even in a down year for auto makers.” He continued, “It’s just a shame that everyone is going to lose a great brand that has developed so many industry-leading innovations over the years.”

Powertex Group is aggressively clearing out the remaining Licensed Saturn Collection Merchandise. Visit http://www.saturncollection.com for huge discounts on all products. With everything on sale from 50% to 80% off, you’ll be sure to find some great deals on all Saturn branded clothing, caps and accessories. Offer good while supplies last!

Contest entry details below.

Become a Powertex Group Fan on Facebook, or a Follower on Twitter, and become eligible to win $500 in custom goods and apparel.

Follow Powertex Group on Facebook or Twitter and get two chances to win $500 in customized promotional products for you or your organization! Powertex Group stepped into the world of social media in 2009, and we have seen serious growth in our ability to communicate with our client base, and in our ability to let our customers know about new developments. To celebrate our social media success, we have decided to give away $1000 in total prizes to our social media followers. If you are already a follower, do not fret. Current followers are automatically eligible for this contest.

Entry is simple. Everyone has two chances to win! We will be giving away one $500 prize to our Twitter audience, and one $500 prize to our Facebook fans. Simply become a follower of us on Twitter, or become a fan of our Facebook fan page, and you’ve entered for the contest. Enter on both to double your odds!

How to enter:

Register on Twitter here.

Twitter – Visit http://twitter.com/powertexgroup. Make sure you are logged in with your Twitter account. Once logged in, click on the “Follow” button to complete your entry.

Register on Facebook here.

Facebook – http://www.facebook.com/pages/Powertex-Group/101986105635. Make sure you are logged in with your Facebook account. Once logged in, click on the “Become a Fan” button to complete your entry.

Share with Your Friends - If you are reading the contest details on http://blog.powertexgroup.com, then sharing is easy. Simply scroll down right side of the page, and roll over the “+ more ways to share” button. Once the menu appears, you can share this special offer via email, Twitter, Facebook, or any of 50 other platforms. There is a simple user interface that will guide you through each.

Winners will be announced on October 31^st, 2009. Winners will be required to complete a short verification process to ensure their identity. The contest rules and regulations are as follows:

Contest Rules, Terms and Conditions:

• You must be 18 years of age or older to enter. An individual may register on BOTH Twitter and Facebook, but the contest rules only allow for two entries per person (once on Twitter, and once on Facebook). Companies and organizations may register multiple persons.
• A total of two winners (one from Facebook, and one from Twitter) will be chosen randomly from the list of registered subscribers on Oct 31^st, 2009. Winner chosen randomly from all followers (previously subscribed individuals automatically eligible for contest).
• Two winners will select customized promotional products up to $500 in value from the entirety of Powertex Group’s catalog. $500 Prize level includes all art time, production time, shipping and customization charges for merchandise. In the event that the winner’s order should exceed $500, due to cost of customizations or item minimum quantities, the client will be responsible for the balance beyond $500.
• Prize must be collected by Jan 1^st, 2010 or will be considered void.
• Odds of winning depend on the number of entries collected throughout the contest.
• The winners will be announced on Twitter and Facebook, and will be contacted individually as each platform allows. The contest winners will have to contact Powertex Group either via email or telephone to claim their prize (instructions will be provided at contest close). To prevent contest fraud, there will be a simple verification process each winner will have to follow to confirm their identities as the true account holders. Please provide a working phone number or email in order to be contacted (please do not post this information directly on Facebook and/or Twitter, as this information is public) when claiming your prize. Entrant named on winning entry will be considered winner. Acceptance of prize constitutes permission to use winner’s name and supplied photo/image on marketing materials.
• Prizes are non-transferable, must (where applicable) be used on the dates specified and may not be redeemed for cash
• Winners are responsible for any applicable state, local, and federal taxes.
• Contest valid only within the United States (Including Hawaii and Alaska) and Canada.
• All contestants release from, and indemnify Powertex Group against, all liability, cost, loss or expense arising out of acceptance of any prize/s or participation in this contest including (but not limited to) personal injury and damage to property, and whether direct of consequential, foreseeable, due to some negligent act or omission or otherwise.
• We reserve the right to cancel, modify or suspend this contest at any time without notice.
• In an effort to keep the contest fair, we reserve the right to immediately disqualify any individuals suspected of employing methods to tamper with, or otherwise manipulate the contest results.
• Contest value not applicable to previous, already completed or in-process orders.
• Employees of promotional product distributors, promotional product consultants, or suppliers of ASI products and all ASI Affiliates are not eligible to participate in this contest.
• Only one prize per individual. Individuals not eligible to win twice.
• Void where prohibited by law.

Traditionally, when most people think of garment decoration, they think of the common screen printed t-shirt. While traditional screen printing is an important technique in the promotional products industry, it certainly isn’t the only way to decorate a custom garment. Read on to learn a little about the different techniques and possibilities available for your next project.

Spot Color Printing

Spot Color Printing - Spot Color Printing is the most common screen printing process. Spot color printing normally uses 1-4 distinct ink colors to produce the final design. The ink colors print solid on the garment, without color variations. This print process is perfect for simple vector art, and not complex photographic processes. Half-toning is often used to create blending and different color variations. It is a comparatively inexpensive method of production, with a wide range of art possibilities.

Simulated Process Printing

Simulated Process – Simulated process printing uses select Pantone colors for printing and can contain up to 8 colors. This process is perfect for reproducing photographic, complex artwork with opaque, vibrant colors. Because this process prints so much cleaner that Traditional Process Printing, it produces better on dark shirts. Because we hand pick the colors in the composition, we have much more control over the finished product, resulting in rich, vibrant, faithfully reproduced designs.

Discharge Printing – The discharge printing process consists of initiating a controlled chemical reaction removes dyes or pigments from certain areas in a garment. It is akin to a “bleaching” process. The chemicals are poured on the garment and cured, at which point the chemical reaction happens, and the design becomes visible.

Foil Printing

Foil Printing – When compared to other special effect processes, foil printing is fairly inexpensive. Foil is also relatively simply to print, and easily will catch attention from a distance when worn. With foil printing you can print an iridescent layer on top of color to create interesting reflective color effects, or you can print it in dots to simulate a sequin effect. Many consumers avoided foil printing on garments because of durability questions, but in recent times, foil printing techniques and materials have improved significantly, resulting in a far more durable and washable product than in the past.

Jelly Ink, or High Density Printing – Jelly Ink Printing produces a super high-gloss look, with a slick, tactile jelly feel. Jelly Print is very versatile in that it can be used directly on the garment, or printed on top of a color base to add some “pop” to a design. Jelly ink stretches well, and is very durable over time.

Blister Printing - Blister printing essentially adds single or multiple thicker layers of plastisol ink on the garment before it is cured. Once cured, it adds a small amount of three dimensionality to the finished product. Currently, Blister printing is very popular in consumer settings, as it creates many eye-catching design possibilities.

No Underbase Printing

No Underbase Printing - Most printing on dark materials is done with an underbase. An underbase is typically a white under print upon which, the design is printed. The colors tend to end up brighter and more clear than without an underbase. However, in the consumer market, it is very popular to print a subdued color on a garment with no underbase. This technique can be combined with varying levels of ink coverage, making an intentionally faded look.

Other Techniques – There are many other methods used in garment decoration: Rhinestones and Nailheads sprinkled-on “caviar beads”, glitter print, leather etching, etc… These other methods are less common of course, but great for consumer-direct use and for high-end garments. The possibilities are almost limitless. These techniques are often combined with the previous techniques for added effect.

The above techniques can be utilized alone or combined to give your promotional product line a unique look and feel that is matched to your organization. Call Powertex today at (800) 588-7111 , or email us at: customerservice@powertexgroup.com to learn more about how you can make your next promotional branded merchandise stand out.

Contact: Bruce Bowen
Email: 4fingerjack@gmail.com

FOR IMMEDIATE RELEASE

Give Favre the Finger! New Decal has Not-so-Subtle Message to Share.

Local Wisconsin resident Jack Bowen is fed up with Favre, and has come up with a way for him and others to express it.

(Eau-Claire, Wisconsin, 3 September 2009) – According to news sources, the new Brett Favre #4 Jersey was the top seller on NFL.com from April 1^st through August 28^th. A lot of people are extremely excited about Brett’s latest team move, but it has left a significant amount of Packers fans less than enthused.

Give Favre the finger! Say it direct, say it with a 4Finger!

Enter Jack Bowen, an 83 year old, Eau Claire, Wisconsin resident. Jack, much like many other life-long die-hard Packer fans grew up in Wisconsin, where Packer football tends to be more than just an interest or hobby; it is a part of life. Favre’s signing with the Vikings came as a blow to the gut for Jack and many of his fellow Packer Fans.

“You know, I’m a Packers Fan first, and you’d think that Brett would understand that many of us in Wisconsin are like that” said Jack, “which is why it blows my mind that he would betray a Packer Nation that supported him thorough thick and thin, just to sign with one of our division rivals.” Jack continued, “I think a lot of people feel exactly like I do on this, which is why I came up with the idea for the 4Finger Decal.”

Jack, inspired by the situation, devised the perfect symbol to express his displeasure. According to his son Bruce, the 4Finger design can be described as: “a number four made from a green and yellow finger inside a purple football.” Perhaps not the most subtle or polite message, it is best described as one that expresses the frustration of seeing your state hero benefit your arch enemy through betrayal. Like the website says, when you want to “say it direct, say it with a 4Finger!”

The 6” by 4” 4Finger decals can be found online, and are available for purchase for $4.99 each (shipping included). If you are interested in “saluting” old #4, you can find the decals at the official 4Finger online store: http://www.ptxstore.com/4finger.

For more information:

Bruce Bowen
mailto: 4fingerjack@gmail.com

Try Something Different With Eco-Promos :

Bamboo items make excellent eco-friendly gifts

We see it in the news, we read it in the papers. Ecological issues are becoming a concern for just about everybody, and businesses are no different. Businesses across the world are realizing the benefits of implementing environmentally-conscious technologies into their operations. Beyond obviously limiting the impact on our environment, companies are seeing better relations with their customers and even cost advantages in some cases.

The promotional marketing arena is the latest business area to see its share of “green” growth with a boom in eco-friendly promotional products from industry leaders. This trend is quickly gathering steam, and according to industry predictions, will be less of a trend, and more the norm in the near future. Traditionally, only environmental groups requested eco-friendly promos, but now most larger organizations like Volkswagen, Starbucks, and Apple utilize them in some form or another. Some organizations are now making it a requirement that a significant potion of their promos be ecologically friendly. There have even been recent reports in which environmentally-conscious companies are actually returning brochures that are not printed on recycled paper in an effort to promote green ideas across the industry.

Eco-Friendly promotions come in many different shapes, sizes and materials

Many organizations have an interest in raising awareness of ecological concerns, and eco-friendly promotional items are a great way to do it. However, the waters of ecological or green marketing are largely untested, since it is a relatively new concept. There have been, as of yet, very limited industry-wide investigations as to the actual cost/benefit ratio of utilizing green marketing techniques, leaving the quantifiable benefits a somewhat intangible at this point for most. Certain organizations, however, have been able to utilize these techniques to great success, and there a few things you need to consider before going green with your next promotional marketing campaign:

Will my audience place value on the fact that my products are green? Will it be apparent that my program is green-oriented, or will I have to invest in additional education? Does the fact that my promotion is green add value to my brand (or how do environmental issues relate to my brand?).

Depending on the type of promotional products you are ordering, green items can sometimes carry a higher premium. Some items, such as shoulder bags and notepads have very little price difference, while others, like some polos, can vary significantly. Just make sure to talk to a promotional products specialist in the initial planning stages of a promotional marketing campaign with a green theme to understand which types of eco-promos will be most friendly to your budget.

There are many options available, and your representative can help you find competitively priced items for your promotions. Powertex Group can help you to consider the benefits of eco-marketing for your organization, as well as line up a selection of green promos for your next promotion. To learn more on how you can go green, contact Powertex today at: Phone (800) 588-7111 Email: customerservice@powertexgroup.com.

Fall is here, and there are loads of unique fall-themed gifts available for your next promotion. Below are a few of our fall favorites:

Tahoe Binoculars:

Binoculars are ideal for fall sporting and outdoor events such as hiking, camping and hunting. This particular set features waterproof ruby lenses to enhance presentation. Field of view: 315 feet at 1,093 yards. Includes in a High Sierra travel sport pouch and gift box. Decorating includes one color, one location color imprint centered above dial.

3 Piece Carafe Set:

Help keep your client’s coffee warm with this handsome drinkware set. Includes a 1.5-liter Carafe and two 14-oz. Mugs made of stainless steel. The bottle features double-wall insulation to keep beverages fresh and hot, an easy-grip rubber handle, and spill-resistant lid. Includes 1-piece gift box. Stand alone carafe also includes 1-piece gift box.

Deluxe Stadium Seat:

Catch the next football game in comfort with the portable stadium seat. Features a carrying handle and shoulder strap. Extra thick padding for comfort. Adjustable side Velcro straps hold the seat closed when not in use. Has adjustable straps on each side of the seat for a perfect fit. Front flap with pocket plus large zippered pocket for additional storage and easy access.

Whip stitched Fleece Blanket:

A warm and Cozy Fleece blanket is a perfect gift for those active days, or just lounging around the house. These 50″ x 60″ whip stitched fleece blankets feature a heavyweight nylon carrying strap. Get them laser etched for a subtle, yet eye-catching effect.

Brentwood Wind Jacket:

Cozy up with this windproof, water resistant, breathable microfiber polyester twill windshirt. This jacket converts into a short sleeve with zip-out ½ sleeves. Fully nylon mesh-lined, it features a ¼ zipper buttoned placket, double-collar, two concealed zippered pockets , and zippered chest pocket. Great for wide fall temperature swings.

Uncuffed Knit Cap:

Made with 2-ply acrylic fabric this is an easy, useful gift to keep ears warm on those those chilly fall days. Approximately 8½” long, easy to embroider, machine washable and Made in the USA. One size fits most.

Visit us at: http://www.powertexgroup.com for more!