Promotional Marketing Technology: Making the Most of Your Marketing Budget
There’s more to promotional branding than just putting your logo on branded merchandise. There are often times advanced logistics and information exchange in even the most basic of promotional programs – and these complicated programs can be greatly simplified using advanced technologies. What types of technologies your organization can benefit from is dependant upon your needs, and in this article we will outline several types of electronic platforms that Powertex Group offers which can help you simplify your promotional marketing program and increase brand exposure.
How Do I Distribute Goods to My Staff and/or Corporate Partners?

Online Ordering Platforms Can Simplify Your Uniform Programs
As was noted in the introduction, even the simplest programs can present extreme challenges and logistics hurdles when planning the final implementation. One such program design challenge that we often run into with our clients is how to get the proper amount of products and/or uniforms to those who need them. You have to take into account inventories, production issues, sourcing, warehousing, as well as the fulfillment chain. In addition, you need to have a proper trail that lends for proper accountability and reconciliation at the end of the day.
Tracking all of these individual components can be vastly simplified by an integrated, online ordering system. This system is essentially a product database which allows restricted access to approved members. The approved parties can log in to order items directly online, process the order, and request customer support. From there, the item request can be either approved or declined by your program managers. Once approved, the order is then forwarded to the Powertex Group staff for direct fulfillment or production. Product inventories are adjusted in real-time, the goods are shipped out , and the ordering party is sent a shipment confirmation automatically.
This program model provides a simple way to monitor, track, and fulfill direct orders while leaving an accountable trail and record of each transaction. The built-in reporting tools can ensure that your team is able to effectively monitor and manage your program spend.
There’s got to be an Easier Way to Reach My Clients!

Reach Your Clients With E-Commerce Platforms
Another major promotional branding program hurdle we run into often with your clients is how to cost-effectively sell and promote your promotional goods online. E-commerce is a great tool for offering your clients the ability to purchase your branded goods online, but that are a lot of hidden costs, human resources, and logistics that need to be addressed in order to run a successful online store. There need to be dedicated trained customer service and support representatives in place, there need to be established ”Service Level” protocols for each program issue and resolution possibility, and there needs to be a solid fulfillment and inventory management structure in place.
All of these things can be costly to implement, and Powertex Group has solved this by building the e-commerce infrastructure and offering managed, low-cost and free e-commerce solutions to our clients. By building the proper infrastructure and managing a large volume of stores, we can effectively build and manage a more ample, more efficient, and more accountable e-commerce system for less. Plus, we can customize your e-commerce program to your needs via our in-house developer staff in order to provide you with the program design and functionality that will fit your needs.
I’ve Got My Products, and My Store. Now What?

Promotional Marketing Can Turbo-Charge Your Branding Initiatives
Powertex provides a wide variety of clientele with e-commerce merchandising and marketing solutions. Every day, we use high technology e-marketing tools to help our clients sell products to their customers. We combine technologies such as electronic gift certificates, coupon codes, email blasts, and detailed website visitor behavior analytics to garner sales.
Powertex Group takes an active role in the electronic marketing on behalf of our clients. We build and compile CAN-SPAM compliant, opt-in email lists, deploy targeted email campaigns, and measure conversion rates and sales numbers. We also work with many of our clients to offer electronic cross-promotions and social media communications. We also reach out to clients using advanced, online customer satisfaction surveys in order to gauge your clients’ satisfaction and gather valuable feedback and suggestions on your promotional program. Through the use of various interconnecting technologies, we have been able to help many of our clients grow their sales and cost-effectively maximize their promotional marketing investment.
If you have a promotional marketing or branding program that isn’t quite living up to its potential, let us help. We can analyze your programs, free of charge, to see what kinds of technological solutions we can implement to solve your program accountability issues, logistics, labor investment, or marketing potential. Grow your promotional programs and brand presence with smart solutions from Powertex.
To learn more on how you can maximize your promotional marketing budget through the use of online marketing technology, contact Powertex today at: Phone (800) 588-7111 Email: customerservice@powertexgroup.com.





















































