All of the old barriers are gone, it’s now easier than ever to work sustainable promotions into your marketing initiatives.

Green Promotional Products - Backpacks, Notebook Sleeves

You’ve probably been hearing about eco-friendly promotional items for some time now. If you’re a regular subscriber to this newsletter, you probably saw our previous article on the topic here. Eco-Friendly Promotional Items have become all the rage across the promotional marketing industry. Some of the primary reasons; over the last few years there has been a significant increase in the selection of available product options, and the price points have become much more competitive. In addition, eco-friendly promotional products have an immediate and appreciated impact upon customers, recycled products have become publicly perceived as stylish, and, of course, it helps organizations in significantly minimizing their organization’s environmental impact. All of the old barriers to entry with regards to eco-friendly promotional items have been erased. Now more than ever, it makes sense for just about any organization to consider “Going Green.”

At Powertex Group, we have made our commitment to environmentally friendly promotional marketing by: making the commitment to switch to environmentally-friendly screen printing inks at our main facility, surrounding ourselves with

Eco-Friendly Bamboo Polos and Recycled Headwear

vendors who are committed to providing a wide and quality line of eco-friendly merchandise, reducing paper consumption throughout our organization, committing a portion of each monthly newsletter to featuring a new environmentally friendly promo item for the last year and a half, and strongly promoting ecological product alternatives to our existing clients. We firmly believe that replacing traditional promos with eco-friendly promotions will not only benefit our clients, but will benefit us all in the long term, which is why we have made our commitment to you.

If you are interested in making the commitment to “Go Green”, it is easier than ever. With plenty of available options and price points available, just about any organization can now get involved. Below are just a few categories of product types available on the market to get you started:

Aqua-Powered Calulator and Corn Cob Pen

Recycled Plastic Products - You know all the stuff that gets hauled away in your plastic recycling bin every week? Well that’s what many of these products get made out of. Recycled plastics get made into everything from cloth shoulder bags to food grade containers such as drinkware. As stylish as they are sustainable, this category is a great place to get started with eco-friendly promotions, due to the large variety of options available. Keep the recycling business alive by supporting these products.

Recycled Cardboards - Recycled paper products have come a long way in the last decade or so, and now have a style and feel uniquely their own. Most recycled cardboard notepads on the market are made with 100% recycled covers and 70% recycled writing paper. You can also find stylish photo frames, business card holders, and recycled pens made of durable recycled cardboard composite material.

Recycled Leather -

Recycled Leather Eco-Friendly Products

Affordable and attractive, recycled leather has become more popular, especially for padfolios. While not the widest product category, it deserves mention because the products in this category are both very competitive in price, and very potentially environmentally impactful. Livestock is a significant producer of the world’s C02 emissions as well as a large consumer of the world’s food resources.

Live Gifts - About as green as promotional gifts get, this category traditionally features live plants, seeds or bulbs that are given in recycled fiber containers. These are typically fun and long lasting reminders of a positive, nurtured relationship. Plus, they typically come in nice looking custom recycled containers, which will complete the environmentally friendly motif.

Bamboo Products and Live Plant Gifts

Alternative Materials - You can’t have a discussion about environmentally friendly materials without discussing bamboo; one of the most flexible and widely available alternative materials out there. Lightweight, strong, fashionable, while at the same time very utilitarian, bamboo can be found in everything from pen holders to lightweight breathable fabric golf shirts. Another highly renewable material becoming popular is hemp, which is used in everything from bags and totes to hats and gloves. It shares a steadfast toughness and lightweight utility with bamboo, while maintaining it has its own unique texture and style.

Eco-friendly promotions and business help to show your clients and employees that you are concerned with the environment and the world around you. And while the branding message may be about you at the end of the day, it is that added environmental message that will resonate with and enhance your clients’ positive image of you and your organization. When we can form a positive branding message, that’s great, when we can do all of that, while causing less harm to the environment, and spreading a positive message about sustainability that’s the icing on the cake. To learn more about environmentally friendly and renewable promos, give us a call today at (800) 588-7111. Email us at customerservice@powertexgroup.com or visit us at: http://www.powertexgroup.com.

Try Something Different With Eco-Promos :

Bamboo items make excellent eco-friendly gifts

We see it in the news, we read it in the papers. Ecological issues are becoming a concern for just about everybody, and businesses are no different. Businesses across the world are realizing the benefits of implementing environmentally-conscious technologies into their operations. Beyond obviously limiting the impact on our environment, companies are seeing better relations with their customers and even cost advantages in some cases.

The promotional marketing arena is the latest business area to see its share of “green” growth with a boom in eco-friendly promotional products from industry leaders. This trend is quickly gathering steam, and according to industry predictions, will be less of a trend, and more the norm in the near future. Traditionally, only environmental groups requested eco-friendly promos, but now most larger organizations like Volkswagen, Starbucks, and Apple utilize them in some form or another. Some organizations are now making it a requirement that a significant potion of their promos be ecologically friendly. There have even been recent reports in which environmentally-conscious companies are actually returning brochures that are not printed on recycled paper in an effort to promote green ideas across the industry.

Eco-Friendly promotions come in many different shapes, sizes and materials

Many organizations have an interest in raising awareness of ecological concerns, and eco-friendly promotional items are a great way to do it. However, the waters of ecological or green marketing are largely untested, since it is a relatively new concept. There have been, as of yet, very limited industry-wide investigations as to the actual cost/benefit ratio of utilizing green marketing techniques, leaving the quantifiable benefits a somewhat intangible at this point for most. Certain organizations, however, have been able to utilize these techniques to great success, and there a few things you need to consider before going green with your next promotional marketing campaign:

Will my audience place value on the fact that my products are green? Will it be apparent that my program is green-oriented, or will I have to invest in additional education? Does the fact that my promotion is green add value to my brand (or how do environmental issues relate to my brand?).

Depending on the type of promotional products you are ordering, green items can sometimes carry a higher premium. Some items, such as shoulder bags and notepads have very little price difference, while others, like some polos, can vary significantly. Just make sure to talk to a promotional products specialist in the initial planning stages of a promotional marketing campaign with a green theme to understand which types of eco-promos will be most friendly to your budget.

There are many options available, and your representative can help you find competitively priced items for your promotions. Powertex Group can help you to consider the benefits of eco-marketing for your organization, as well as line up a selection of green promos for your next promotion. To learn more on how you can go green, contact Powertex today at: Phone (800) 588-7111 Email: customerservice@powertexgroup.com.