Marketing in the Modern Era, is High-Tech Best for Your Business?
Taking a look at what sorts of marketing strategies are right for you:
Powertex Blog
A lot has been written lately about the so-called modern day marketing methods. Blogs, social media, forums, email marketing, search engine marketing, etc. are all changing the face of promotional marketing so fast that it can make your head spin. There are promotional marketing firms that acclaim these new methods as the be-all-end-all solution to the marketing question. However, when you look at it, there is something to be said for the tried and true methods that have just plain worked for decades.
Each business has it’s own unique set of needs from a marketing perspective. What works well for one business can be the kiss of death for another. One thing, however, remains true throughout every industry: there is no substitute for a personal touch and positive word-of-mouth. In fact, in many industries, a majority of client contacts result from direct personal contact or referrals.
What does this mean? Primarily it means that, while electronic marketing solutions can and most certainly SHOULD be used, all alone they are still no substitute for the value of tried and true old-school methods. The value of sending a mass email, for example, can’t possibly compare to sending your client a personalized gift.
There is an important reason that Trade Shows still exist, and are important factors in the promotional marketing world today. There is little substitute for the face-to-face contact that these events offer. When you attend a trade show, and present a prospective client with a unique promotional item that will help to emblazon your name into their memory, it shows the power of building personal relationships between businesses.
Sample Promotional Items
Does this mean you should ignore high-tech marketing solutions? Absolutely not. They are an important method of promotional marketing. Often times they are a great way to cost-effectively communicate with your current or prospective client base. Having a well-tuned website, for example, is absolutely essential in introducing yourself to prospective clients. Many companies use modern marketing methods to near perfection, and see great benefits to doing so.
To be truly successful in the modern promotional marketing sphere, you need to embrace the old and the new. Often times, the best marketing programs combine the old with the new. The low-cost high speed modern methods have their place in making and keeping “touches” with your prospective clients, but at the end of the day, it’s the “personal touch” of tried-and-true marketing methods that cement relationships and grow businesses.
To learn more about what marketing methods are right for your company, contact Powertex. We can help you develop programs that will help you meet your marketing needs and grow your business. Give us a call today at (800) 588-7111, or email us at customerservice@powertexgroup.com. Visit us at: http://www.powertexgroup.com.
Nice post, good work. I have recently started my own blog so its good to learn from what you have going here. Many Thanks.
Embracing both the old and the new is important, eg your website URL branded on a promo item that is resident on a decision makers desk. You still need traditional marketing to signboard the way on to the information superhighway….
Very interesting way to market on facebook. I also found a way to automate several very powerful methods of getting users. You can harvest ID by groups or pages or wall posts with this program. Then once you have the IDs you can do a friend blast to your user ID or sudo profile. This by passes the captcha codes too. There is also a cool chat program that you can setup scripts and keyword to work with. This program, when I use it I can see a spike in my site traffic. It is sweet…
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I paid ad agencies two ways: either on a project basis ( the cost to complete a project) or a retainer of an agreed upon monthly amount with an agreed upon number of hours worked per month.Most companies in my industry placed their own ads to save the commission of the agency placing the ads ( easy to do since there were only a few magazines that covered the B-T-B market we were in and it was primarily print we used to advertise to the trade).
1. You have no competitor. If you acknowledge them as a competitor than your product becomes a commodity. Commodity wars are won on lowest price.2. What does your product do that no other product does? Why is this important to a buyer? Position around this.3. Become the expert. You must be the recognized leader in your industry. People will pay more for the items the expert/leader sells.4. Market, market, market!Good luck!
Could you recommend any specific resources, books, or other blogs on this topic?
The best place that I know of to go for more information on this is one of our sales reps. So much of what this article deals with is very specific to what your needs are. Each organization and/or company needs a very unique combination of promotional marketing solutions, and the best way to find what is right for you is to rely on the experience of our staff.