Kitted Trade Show Items

Trade shows are an essential component for stimulating sales for many different types of businesses. Being prepared for your trade show visit is of the utmost importance, and can have a significant impact on your organization’s growth. If your organization depends on trade shows, it may be worthwhile to consider developing pre-made trade show kits that can be quickly and easily deployed to your trade show locations. Trade show kits can contain: raffle item/tickets, gifts for different demographics/customers, high-end promotional items for preferred customers or hot prospects, trade show banners, brochures, catalogs, etc… In this article, we will outline some of the benefits of kitting your trade show presentations.

Benefits:

1. Convenient, fast deployment – Trade show kits help you maximize your trade show impact, while minimizing the preparation time. It is especially helpful to find a company like Powertex Group to help you design, source, decorate, package, and distribute the trade show kits directly to your location. This way, all you have to do is arrive at your location, pick up the kit, and set up your booth. You can leave behind a large portion of the pre-trade show logistics and planning difficulties.

2. Consistent, professional message – Many organizations have different locations or related entities that will be participating in regional trade shows in their area. By kitting the essential branding components, you can take an essential step in ensuring your brand’s integrity in trade show presentations. This, in turn increases your brand’s professional reputation within the market.

Trade Show Kit Item Ideas

3. Increased purchasing power – Because you are kitting your yearly trade show presentations at once, your purchasing power will increase through bulk buys. You may find that your giveaway quality may go up, while your overall costs may go down significantly.

4. Decreased administrative costs – By utilizing an outside organization who is equipped to handle the logistics involved in trade show kitting, you can drastically decrease the manpower and internal assets needed to prepare for your yearly circuit. Companies such as Powertex have an extraordinary amount of experience in trade show presentations, and can guide you through the preparations with a minimum of interaction necessary on your part. They can even help with added advice such as how to cost-effectively devise several different levels of trade show kits, and how to develop strategies to make the overall program work best for your organization.

There are many different aspects to planning and properly executing every single trade show appearance. By working with a qualified organization who can design, source, decorate, warehouse and distribute your trade show kits on demand, you can eliminate a large portion of your trade show planning process. If you are interested in learning more about how trade show kits can benefit your organization call Powertex today at (800) 588-7111, or email us at customerservice@powertexgroup.com. Our knowledgeable staff can help you develop a plan to make your upcoming trade shows more profitable and successful.

Sample Trade Show Promotional Item

It’s coming up on that time of year again. It’s time to start planning out your trade shows. It’s hard to imagine showing up to a trade show without some sort of giveaway, but what should you give? This can sometimes be a very difficult question, and it can be hard to choose the right promotional giveaway.

In order to determine what type of giveaway will be most effective, you first need to identify your goals. Is it prospects you are after? Do you want to make a big splash with a new product or service? Do you want to just strengthen your brand, and get out in front of people? Whatever your goal is, your promotional item should be one designed to help you accomplish it.

A few examples:

If you are at a trade show to introduce a high dollar product, it makes sense to offer something of a little more perceived value. A stylish roller-ball pen with a nice cushy grip could be an excellent high-perceived-value reminder of your visit with them.

If you are at a show trying to promote your brand name, you would want to make sure that the gift has something to do with your brand. For instance if you were an office supply company, you would want to go with a nice letter opener or mini stapler. It also makes sense, in this case especially, to not only brand the item, but to put a brand-reaffirming slogan on it as well.

Trade Show Gift Items

Companies that go to trade shows primarily in order to get contacts can benefit from having a slightly higher premium giveaway that prospects would sign up for. That information would then be captured for use after the show to follow up with the contact.

Contests also work well for capturing contact information as well. For instance, you could offer a customized gift card that would allow access to an online incentive store where the lucky winner could buy everything from $1000 watches to accent lamps to plasma TV’s.

Just match your giveaway to your target audience and your brand for success. Above all, don’t just hand them out, say thanks, and walk away. Use the item to open a dialogue, and move on to capturing lead information. If you don’t have some sort of plan that allows you to follow up with your leads, then being there is pointless.

You have to remember that the people who walk around these shows see possibly hundreds of booths in a single day. There is no reason to assume they will remember yours. The proper promotional item can go a long ways towards helping to jog their memories, and bridging the gap towards a long business relationship.

Powertex’s knowledgeable and helpful sales representatives can help you find the proper promotional items to accomplish your trade show goals. Give us a call today at (800) 588-7111, or email us at customerservice@powertexgroup.com. Visit us at: http://www.powertexgroup.com.or visit us at: http://www.powertexgroup.com.